START-UP AS THE BUSINESS MODEL OF SUSTAINABLY DEVELOPED ENTERPRISE

The purpose of presented research was to identify the new trends in entrepreneurship which occurs start-ups (STPS) such as endogenous development based at sustainable (SD). It is shown conscious-ness actual economy well enterprise’s needs, especially very early stage SD concept. There understood consumption resources allows them be preserved for future generations. scientific problem examine if there real impact concept STPS practice. This goal build a future, strong durable, scientifically proved, economic proposed methodology, achieve its aim, consists three stages: desk research, deepened interview and primary data analysis. Such methodology approach lets observe change enterprises grow up, espe-cially group. findings shows that more often base their strategy STPS, SD, are characterized by higher survival rate. results allow develop knowledge about both: practical implication into entrepreneurship. Especially originality pointing connection between rate successful As it may limited specificity pandemic, when took place, have concepts strategies.